TIL that in the 70s cocaine was actively glamorised and sold via marketing and advertisements in magazines and papers although the drug itself was, you're right - illegal !

In 1979, estimated one in ten adults was doing drugs on a regular basis.

All thanks to the drug lord Pablo Escobar majorly, who piled up a massive fortune via drug trade of which predominantly was cocaine. It was through out the world, but America was one of the biggest 'commercial' cocaine markets .

With so much cocaine in the air and so many addicts, the advertisements further glamorised the drug and marketed goods and ways to use it differently than the user on the next table and in 'style'.

With so much cocaine in the air and so many addicts, the advertisements further glamorised the drug and marketed goods and ways to use it differently than the user on the next table and in 'style'.

1979 Cocaine Calendar

Hence came in a sleuth of these adverts in various media platforms and there was ironically no check on them, and these eventually helped the drug lords pump in more cash into their personal fortunes.

Most of these ads from 70 to 80s.

PS-A random google search for something, landed me here - http://www.theworldsbestever.com/2015/09/13/back-in-the-day-when-they-used-to-market-cocaine/
No i did not do a random search for 'ways to snort cocaine' !
But this stuff is pretty interesting and TIL for me, so thought of sharing here.
Enjoy your evening/day fellas.
OP - *sips a big sip from the chilled coke*